Who We Are
Advanced Risk Management Solutions (ARMS Ltd) was founded by John Tucker in 2005. John’s expertise in the design and implementation of bespoke behaviour based safety solutions was developed over a proven career assisting large, complex organisations to achieve their true potential for safety performance.
He began his career in health and safety with the UK Atomic Weapons Establishment at Aldermaston after graduating from Coventry university with a degree in Applied Physics before moving into safety consultancy and specialising in behaviour based safety from 1997.
John has now stepped back from the business but ARMS Ltd continues to provide expert advice and training throughout the world using his methods through the capable ARMS Ltd consulting team. Our projects are managed and delivered by our core team. As we enter our third decade of delivering exceptional services to our clients we look forward to continuing our work in this critical area of business.
The Team
ARMS Ltd is comprised of highly experienced, specialist consultants. The senior team comprises a broad range of critical skills and disciplines including the following:
- Occupational psychology
- Management consulting
- Performance management
- Coaching and development
- Human resources
- Occupational hygiene
- Safety management
- Human factors
Many of the team have worked with ARMS Ltd for more than ten years and have forged a strong understanding of the disciplined, pragmatic approach to the challenge of cultural change.
ARMS Senior Consultants

Julia Binns
BA (Hons)
Julia has worked as an actor/facilitator in Experiential Learning and Behavioural Change for around 20 years. More recently Julia have applied her skills to assisting complex organisations develop their strategy for health and safety.

Brian Bususu
BEd (Hons)
Brian is a highly skilled corporate role player and facilitator and is also a qualified teacher. He has extensive experience across a range of industries and is comfortable working at either senior management level or with the operatives.

Keeley Harker
BA (Hons)
Keeley is an experienced facilitator and has been working in the corporate sector for over 25 years. Keeley has particular experience within the construction industry and has worked with a variety of companies such as Sika, Sisk, HS2 and Bowmer & Kirkland.

Emma Laidlaw
BA (Hons)
Emma is an expert facilitator, coach and corporate role-player having been working in communication skills coaching in both the private and public sectors for a number of years. Utilising the Transactional Analysis model and the GROW model. Emma is skilled in running group sessions, forum theatre and giving personalised, detailed feedback on communication skills.

Sarah Legg
BA (Hons)
Sarah is a learning and development consultant with a passion for developing people to reach their peak performance potential in their current and future careers. Originally trained as a professional actor at the prestigious Bristol Old Vic Theatre School, she has flexed her expertise in communication and human behaviour to design and deliver innovative learning and development programmes in behavioural safety.

Justine Marriott
BA (Hons)
Justine is a hard working, down to earth facilitator, coach and business actor who loves working with practical and capable people in complex organisations. Justine has significant experience in the transport, automotive and engineering sectors and has a real passion for behavioural science.

Andrew Norris
BA (Hons)
Andrew is an experienced facilitator, role player, writer and designer of experiential learning events. For the last 15 years he has specialised in designing and delivering powerful, engaging and challenging workshops which encourage, inspire and raise self-awareness in staff, aspiring leaders and leaders. He holds certificates in Transactional Analysis and the TotalSDI Psychometric tool.

Clare Samuels
BA (Hons) and CIPD
A professional consultant, coach, trainer and actor, Clare has over 25 years of experience developing People. She believes that important safety messages need to be delivered in an engaging, enthusiastic, fun and interesting way… otherwise people will disengage, not take them on board and have a ‘so what; experience. She is passionate about Behavioural Safety and the more people she can talk about it to the better!

Paul Smith
BA (Hons)
Paul has worked extensively within the field of corporate presentation, facilitation and education. Specialising in the design and implementation of scenario based training around safety and coaching he is an excellent and engaging facilitator.

Simon Smithies
BA (Hons)
Simon has over 10 years’ experience as a professional facilitator, trainer and role-player for development programmes, especially safety culture change. He has worked across a wide range of companies at all levels and has experience in facilitating, leading forum theatre, role-playing and 1 to 1 bespoke and pre-written scenarios.

Dr Connie Wiskin
Connie has extensive experience as a communication facilitator and has designed and delivered hundreds of communication teaching and training events. Her passion is helping others to achieve their potential in a practical, meaningful way.

Scott Worsfold
DIP AMT
Scott has a vast experience as a professional corporate role player and has also worked as a facilitator and script writer and workshop designer for large programmes. He is highly skilled at running and delivering forum theatre and bespoke one to ones or improvised scenes with companies’ workforces on subjects of their choosing different behaviour models, including the G.R.O.W model in coaching, MBTI and BELBIN.

John Yapp
BA (Hons)
John is an experienced facilitator, role player. For the last 20 years he has worked extensively in both private and public sector organisations delivering engaging, challenging workshops to inspire and raise self-awareness in staff at all levels.