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Industrial safety technician inspecting infrastructure at height

About us

Organisational culture is human. So are we.

Advanced Risk Management Solutions Ltd exists because rules alone never ensured optimal performance. Whether that is safety, quality or productivity. We work on the attitudes, behaviours and culture that decide what really happens when nobody is watching.

Our philosophy

People don't break rules because they're careless. They break them because the culture lets them.

Most improvement programmes treat people as the problem to be controlled. We start from a different place: people are the solution to be understood. When workers take risks, there is always a reason — pressure, habit, a process that doesn't fit the work, a leader who looked away.

Our work combines behavioural science, professional acting and performance management to find those reasons, make them impossible to ignore, and replace them with habits that hold under real-world pressure.

Changing attitudes, influencing behaviour and transforming culture

Experience

Trusted where failure is not an option

21+

years working in partnership with complex, high-hazard organisations

3000+

actor-led workshops designed and delivered

12

safety-critical sectors from rail to nuclear across 65 different countries

£millions

of client savings through reduced risk

Why it works

One team, three disciplines

Behavioural Science

Assessment and cultural analysis rooted in psychology — we evaluate what people truly believe not what they should believe.

Professional Acting

Consultant-actors recreate your workplace's defining moments, creating emotional shifts no presentation can.

Performance Management

Systems, processes and procedures that encourage the right behaviours and form the right habits

Our core team

Behavioural scientists, psychologists, consultant actors - one team!

Behind our core team sits a network of behavioural scientists, psychologists, consultant actors with huge amounts of industrial experience across 12 different sectors. Get in touch and let's have a conversation.

Portrait of Marie Tucker

Marie Tucker

Director

Experienced educator with 21 years as Director of ARMS Ltd

Portrait of John Tucker

John Tucker

Senior Consultant

Behavioural scientist with 30 years of working internationally LinkedIn

Portrait of Charlotte

Charlotte

Administration and Culture Assessment

Currently studying Forensic Psychology and assisting part time since 2023

Portrait of Meadow

Meadow

Administration and Culture Assessment

Currently studying Psychology and assisting part time since 2023

ARMS Ltd — Changing Attitudes, Behaviours & Culture

Meet our extended team

Brian Bususu

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Start the conversation

Talk to the people behind the work

Every engagement starts with an honest conversation about your culture — no obligation, no jargon.

Make an enquiry